Tourism

FerrariLand to open in Barcelona

In 2016, Spain plans to open a Ferrari amusement park and a themed luxury hotel. The name has already been chosen - FerrariLand - it will be a real paradise for lovers of masterpieces "made in Maranello"

Spanish company PortAventura Entertainment S.A.U. signed a licensing agreement with Ferrari to build FerrariLenda, a new theme park dedicated to the Prancing Stallion, in the PortAventura Recreation and Entertainment Park, located near Barcelona.

FerrariLand spreads over an area of ​​75,000 square meters. A variety of attractions built using the latest technology will attract car brand lovers of all ages. It even plans to install Europe's highest and fastest vertical slide.

Another significant innovation will be the construction of the first Ferrari-themed hotel in PortAventura. It is expected to be a 5-star luxury hotel with 250 rooms, with upscale restaurants and car simulators.


The total investment in the project will be 100 million euros, the opening of the park is scheduled for 2016. PortAventura receives about 4 million visitors annually, 50% of whom are foreigners. In 2009, PortAventura was acquired by the investment company Investindustrial and has since become the first amusement park in the Mediterranean region and the second in Europe. This success was primarily due to the additional 125 million euros invested in the park over the past 4 years.


Andrea C. Bonomi, senior partner at Investindustrial, explains the goals of working with Ferrari: “PortAventura is a leader in Europe’s tourism sector. Ferrari is an icon representing the best features of Italian production. Combining the two groups will create a powerful combination that will allow to provide a unique offer to the clients of both companies We are proud to be involved in the process of promoting the Ferrari brand and Made in Italy brand worldwide. The agreement with Ferrari was an important step in the strategy of giving PortAventura a hundred mustache one of the best family parks, recreation and entertainment in the world. "


Andrea Perrone, Executive Representative of Ferrari Brand, added: “After the success of Ferrari World in Abu Dhabi, we received many requests to create new amusement parks. We carefully examined all the proposals and decided to stay at Investindustrial: this is a solid project developed by professionals which will successfully popularize our brand in Spain, we already have many fans there, and thanks to PortAventura, a huge number of tourists come to the park every year. FerrariLand will be created for the whole family, and not just for . Yubiteley Formula 1. We will continue to evaluate proposals for the creation of entertainment parks outside of Europe, but without haste Our brand -. It is our most important value and we need to increase it, and in any case not to spray. "

Watch the video: Ferrari Land apertura Opening Ferrari Land Spain Ferrari Land Eröffnung 2017 Port Aventura (November 2024).

Popular Posts

Category Tourism, Next Article

Favorite places in Italy where you want to return
Holidays in Italy

Favorite places in Italy where you want to return

What are your favorite places in Italy? Together with you, let's create a directory of places and ideas for traveling in Italy. Write in detail in the comments about your favorite places in the land of sun and wine. What impression did they make on you? Why are they worth a visit? I'll start with myself. My list of places where I want to return looks like this: Rome Ischia Umbria island and the city of Assisi Abruzzo Trapani, Sicily island Venice Genoa Rome I believe that Rome is a city where you can live ten lives and not have time to know it to the end.
Read More
Christmas traditions in Italy
Holidays in Italy

Christmas traditions in Italy

Nativity Scene In Naples, Christmas is always very strongly connected with traditions, and in particular, with the tradition of the Christmas den. Street San Gregorio Armeno (Via San Gregorio Armeno) is world famous for its craft shops, which recreate the scenes of the birth of Christ and make a huge number of characters so that everyone can create their own Christmas nativity scene.
Read More
Best ski resorts in Italy
Holidays in Italy

Best ski resorts in Italy

The serious attitude of the Italian authorities to tourism already determines not only a good vacation on the beaches, but also in the mountains. Excellent living conditions, high level of service and stunning views make Italian ski resorts one of the best, and therefore popular in the world. If you prefer low prices, excellent food and a unique atmosphere than luxury and comfort, then the ski resorts in Italy are created for you.
Read More
What you can not do in Italy: 10 main rules
Holidays in Italy

What you can not do in Italy: 10 main rules

A reasonable and prudent tourist, before setting off on a trip, will always try to find out about his country of destination in advance, try to study some traditions and habits of the local population in order to form a certain impression of the country and not get into a mess. It would seem that Italy is not so far away and we can understand Italians, however, tourists arriving in the country of wine and sunshine will inevitably make mistakes from year to year, which in some cases can ruin the whole impression of a vacation.
Read More