Milan is one of the world's leading centers of fashion and design, standing on a par with Paris, Tokyo and New York. Every year, one of the brightest events in the world fashion industry is held here - High Fashion Week in Milan. Milan Fashion Week brings together more than two thousand journalists covering the event, as well as about fifteen thousand guests who do not want to miss such a significant event in the fashion world.
Until the 70s of the last century, Florence was considered the trendsetter of Italian fashion - the most ambitious and significant shows were held there, in the Pitti Palace. In Milan, shows were also organized for new collections of clothes, but they were quite modest and not crowded.
Only in 1979, the organizers of the shows in Milan managed to attract attention thanks to a completely new format of the event - a bright and colorful multi-day show was organized with modern music, the participation of famous designers and fashion designers, extravagant models, an invitation from journalists and representatives of the Italian elite.
Dozens of presentations of the latest collections are held as part of Fashion Week.
The scale of the event is growing every year, today Milan Fashion Weeks are gathering the entire world fashion community.
Within the framework of Fashion Week, dozens of presentations of the latest collections of clothes, shoes, accessories and jewelry are held, the guests of the shows are given the opportunity not only to admire all this splendor, but also to purchase their favorite things.
The main participants of the fashion show are the famous Italian fashion houses.
The Milan Fashion Week has been organizing Milan Fashion Week, led by Mario Bozelli (2014), who has been promoting Italian fashion on the world stage since 1999.
The main participants in Milan fashion shows are the famous Italian fashion houses: Dolce & Gabbana, Fendi, Versace, Gucci, Giorgio Armani, Gianfranco Ferre, Moschino, Etro, Jil Sander, Roberto Cavalli, Blumarine, Misson, Prada, Alberta Ferretti, as well as fashion designers from other countries .
In different years on Milan Fashion Week Russian designers Kira Plastinina, Yulia Dalakyan, Elena Karnaukhova, Masha Kravtsova, Masha Tsigal, as well as Ukrainian fashion designers Larisa Lobanova and Alena Serebrova presented their new collections.
When and where is Milan Fashion Week
High Fashion Weeks in Milan are held four times a year - in February and September, women's clothing collections are displayed, and in January and June - men's.
The dates of the events are consistent with the other cities of the fashion four - the first week is held in New York, the second in London, the third in Milan and the final in Paris.
Famous people in Milan can be found just on the streets
LocationMilan Fashion Week - Fashion show center located on Gattamelata Street. Spacious halls of the center, equipped with special venues and huge video screens, can accommodate a huge number of guests.
Milan Fashion Week is considered the most democratic - despite the closeness of the event, all residents of the city can enjoy a magnificent spectacle: giant screens are installed on the main squares, where live broadcasts of the main shows are held. Fashion shows are also held on open catwalks, arranged on the streets, squares and even in the subway.
How to get to Milan Fashion Week
It’s very, very difficult to get to the famous event - tickets are not available for sale, you can get to the event only by special invitation, which the organizers send to the editors of fashion publications, famous journalists, respectable buyers, celebrities and VIPs.
You can get to the event only by special invitation.
Some travel agencies offer Milan Fashion Week Tours - Such proposals are usually limited and very expensive, but if you have the desire and financial opportunities, you should use them.
Another chance to get an invitation to fashion shows is to participate in the auction. Some well-known designers make donations to charitable foundations in the form of invitations, which are then auctioned off at a price sometimes reaching hundreds of thousands of dollars.
The proceeds go to charity, and the winners of the auction become happy owners of tickets to the world of high fashion.
Fashion shows in Milan are held on the streets, squares and even in the metro
But even if it was not possible to get an invitation, a trip to Milan during Fashion Week can be an unforgettable event. Famous people who have gathered at the event from all over the world can meet you in shops, restaurants, clubs, and simply on the streets.
You can see online broadcasts from the Fashion Show Center on screens installed on the streets, as well as fashion shows taking place on street catwalks.
In addition, many street-style photographers work on the streets of Milan - dressing stylishly and extravagantly, you have every chance to get into the field of view of their lenses, and then - on the pages of fashionable blogs or magazines.