Business and Economics

Italify: Italian Handicrafts

Traditions and innovations are found on the pages of the new Internet portal Italify.com, designed to promote the brand "made in Italy"

Five engineers from Turin, united by a passion for Italian artisans, created a website offering to evaluate the work of various craftsmen, their experience and professionalism. At the same time, the developers guarantee the authenticity and uniqueness of the goods posted on the website, which can be sent anywhere in the world.

A year ago, David, Stefano, Alex, Fabrizio and Marco decided to create a virtual space that contains something more than just an easy-to-use online store. “Exhibiting at Italify means telling a story,” explains Davide Michelis. “We are not limited to product promotion: we are joined by craftsmen from various regions of Italy, and they become ambassadors of their native regions, their local culture. We ask them to talk about the materials used, the production techniques, some know-how and the intricacies of the work - about everything that is an important part of the culture of our country. "

Registration on the site is free, just as the sales commission is not provided for: “We are only at the stage of the project’s development and we can support the portal for free, since we all have a different job,” comments Mikelis. “Subsequently, we will advertise to interested masters. we’d like to introduce a commission in order to avoid an increase in prices for the goods offered. " It should be said that we are talking more about small-sized products, on the final price of which the delivery cost will not affect significantly, from jewelry to jewelry, from clothing to just cute trinkets.

So, to offer your products on Italify, you need to observe only two requirements: the product must be "made in Italy" and at the same time handmade, or at least not mass-produced.

Already today, over 150 masters are exhibited on the site, offering about 600 products, divided into 8 categories. On the eve of Christmas, about 6-7 sales per day were registered on the portal. “And on Facebook, the interaction between masters and customers has grown significantly, creating an interesting basis for discussion,” says David Mikelis. “The idea of ​​focusing on Made in Italy works and people like it. This is an element that sets us apart from similar Internet resources.”

As you might guess, the Made in Italy brand attracts a large number of foreigners. In addition to the Italian version, the portal is also available in French and English. And the developers are now trying to sign agreements with courier services to simplify the delivery of goods abroad.

Actually, the growth of popularity abroad is one of the Italify team's tasks: creating an active community that will tell the whole world about products "made in Italy". Ideally, Italify should become a kind of guarantee certificate for the uniqueness and quality of products displayed on a virtual showcase.

Watch the video: Italify - Black Ops II Game Clip (November 2024).

Popular Posts

Category Business and Economics, Next Article

Villa Farnesina in Rome
Rome

Villa Farnesina in Rome

Villa Farnesina is a museum that will be interesting to visit both for connoisseurs of the Renaissance and ordinary tourists. Here you can see how the apartment building of a wealthy Roman family in the 16th century looked like. The villa is decorated with frescoes by Raffaello (Raffaello Santi) and other famous artists. History At the very beginning of the 16th century (1506-1510 biennium.
Read More
Graffiti in Rome
Rome

Graffiti in Rome

The areas of Garbatella and Ostiense present visitors to the Roman underground culture. Even without being an expert or expert in the field of art, local street art can hardly be underestimated. Walking through the streets of Garbatella, you will see the works of modern street graffiti artists Blu (on Via del Porto Fluviale) and Borondo, “Wall of Fame” by Roman artist JB Rock (on Via dei Magazzini Generali), which is red a 60-meter-long wall on which he portrayed his idols (including Jimmy Hendrix, Barack Obama, Uma Thurman, Frida Kale, Yoko Ono) The Black and White power of the magnificent Lex and Stan (Lex & Sten) (on Via dei Magazzini Generali), illustrations by Agostino Iacurci (on Via Libetta) and many others.
Read More
Triumphal arches in ancient Rome
Rome

Triumphal arches in ancient Rome

The Arc de Triomphe is a legacy of the Roman imperial era, the period of its power and prosperity. The people in Rome rejoiced and praised their rulers returning from victorious campaigns. Solemn moments were required to perpetuate in the memory of posterity. Thus, a special type of architecture, popular in Ancient Rome, appeared - triumphal arch gates designed to emphasize the power of the winners.
Read More
Golden House of Nero
Rome

Golden House of Nero

The Golden House of Nero (Domus Aurea) is an imperial residence, occupying the 2nd place in Eurasia in its area (after the Forbidden City in the capital of China - Beijing). History Nero (Nerō Claudius Caesar Augustus Germanicus) dreamed of the greatest palace in the history of Rome (Roma). However, the center of Rome was built up, and the only opportunity to perpetuate its name was seen in the construction of the palace in the form of a passage (domus transitoria), which would stretch from Palatine (Mons Pălātīnus) to Esquiline Hill (Mons Esquilinus).
Read More